While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.
The American Frozen Food Institute recently published a survey that found that since the beginning of the pandemic in the United States, the demand for frozen foods has skyrocketed. Overall, 86% of consumers have bought frozen food items since the pandemic began.