While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others. These miniscule tasks prove difficult for nearly 49% of our general population across the U.S. — and for those who have a disability or physical limitations, the likelihood of experiencing struggles with traditional packaging increases dramatically. This data is all part of a larger issue that begs the question, “How can the industry start shifting the foundation of design?”
The future of packaging is dependent on adaptation. There is a fundamental misconception many packaging designs fall into, and that is the assumption is that every consumer is fully able-bodied and can access products with ease. By leading with this judgement, the packaging industry not only loses a significant portion of the market but also sets the precedent that this standard is acceptable. The good news is that the industry seems to be on the verge of a new wave of out-of-the-box, inclusive innovation.