Magnum Ice Cream Tubs Created with Recycled Polypropylene
Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic.
Magnum is the first to use recycled plastic within the ice cream industry and after a successful pilot launch in Spain, Belgium and Netherlands last year, the full roll out across all European countries is another exciting step to offer more sustainable packaging to consumers. New Magnum tubs have been developed in close collaboration of Unilever and SABIC. To be able to answer consumer’s expectations of robust packaging from Unilever’s A-brand ice cream, SABIC has developed a new polypropylene impact copolymer for frozen food packaging. SABIC’s material uses post-consumer mixed plastic as feedstock which is broken down into its molecular building blocks, to create virgin plastics which are then used to produce these new recyclable, ice cream tubs.