As in nearly every industry, the business landscape has changed due to COVID-19. With many of us remaining home for work and life, web sales are up significantly and the advancement of e-commerce platforms and the proliferation of the customers who use them is placing ever increasing demands on the packaging industry. To respond to this explosion of consumer pressure, companies are in need of label technology that can cost-effectively handle this chaotic and fast-moving economy while also being mindful of waste.
Sustainability is an important topic for brands and converters, and this applies to paper, film, plastic and any product on the market. Pressure-sensitive labels play a big part in sustainability. Although over the years there has been a reduction in paper use, companies are still looking for ways to better enable recycling.