In the wake of COVID-19, lockdowns are starting to be lifted and businesses are reopening their doors. Yet, even as the curve flattens and the world begins to regain a level of normalcy, some concerns linger. Amid this uncertainty, consumers are practicing new approaches to various aspects of their lives, including how they conduct visits with loved ones or how they clock in for work. In particular, COVID-19 has prompted a major shift in how people shop. The unknown nature of the virus has led consumers to be hypervigilant about where and how they retrieve their products. Shoppers want to feel confident that the goods they bring into their homes are safe and secure, posing no risk of germ spread—and as a result, virus transmission.
Within this outbreak, packaging is being recognized for its long-standing performance in upholding product safety and offering consumer protection. By leveraging these existing benefits, manufacturers can help to quell consumer concerns and maintain their confidence in the product.