From ketchup-dipped fries as vampire fangs to hot dog “fingers” dripping in ketchup, fans have used HEINZ Ketchup to add deliciously convincing blood to their Halloween celebrations. Now, ahead of what is sure to be a different kind of Halloween celebration, the brand is debuting HEINZ Tomato Blood Ketchup to contribute to the spooky fun.

“Families have had to navigate a lot this year, and Halloween is no exception,” said Shelly Hayden, brand manager, HEINZ Ketchup. “With HEINZ Tomato Blood Ketchup, we want to give families a fun way to go big with their spooky celebrations, even if they look a little different in 2020.”