While ecommerce had been seeing a surge prior to COVID-19, in the current and post-pandemic environment — and particularly heading into the holiday season — ecommerce sales are expected to garner a greater share of total retail sales globally. Consumers are increasingly looking to purchase products online to practice social distancing with more convenient direct-to-consumer online shopping options, and retailers should be prepared to meet that demand.
This holiday season, Deloitte forecasts that ecommerce sales will grow by 25% to 35% and overall, ecommerce holiday sales are expected to generate between $182 billion and $196 billion.