It’s no secret that sustainability has risen in importance as a packaging consideration, but it can still be startling to see how strong consumer preferences are in relation to this issue today.
In Trivium Packaging’s 2020 Global Buying Green report based on data from a global survey of more than 15,000 demographically representative consumers, more than two-thirds of participants identified as “environmentally aware.” In addition, almost half (47%) indicated they would refuse to purchase products in packaging they considered harmful to the environment.