Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. An efficient marketing ecosystem hums with productivity, where stakeholders across the supply chain work in tandem to carry projects from ideation all the way through to adaptation, production and final print in a single, centralized workstream. And it provides connectivity and scalability across stakeholders, SKUs, brands and geographies.
So how does a brand achieve this level of efficiency across its marketing ecosystem?