Manufacturers Must Brace for Online Holiday Shopping Boom, Sustainable Packaging Demand
With the pandemic upending holiday trends, DS Smith released a new survey that shows retailers and supply chains need to be prepared for a rush of online shopping and high consumer demand for effective packaging. The survey shows that most Americans plan to do at least half of their holiday shopping online. And, consumers are looking for fast, free deliveries and sustainable packaging options.
The results – paced by 75% of consumers saying they plan to do at least half of their holiday shopping online – offer fresh guidance to help manufacturers, suppliers and others in mapping out their business strategies amid a health care crisis.