The plant-based food trend has been building for a few years. In 2020, its appeal broadened to a larger audience, reflecting consumers’ amplified health concerns. Recognizing this movement, grocers and CPGs are introducing programs to capitalize on the market potential. Those efforts will expand as consumers continue looking for ways to incorporate more plant-based foods in their diets.
Meanwhile, as a global pandemic threatens public health, science continues revealing more and more ominous signs that the planet is also in trouble. Public consciousness has been raised: What are we going to do about this world we live in?