Food Label Trends Deliver Safety And Security for 2021
As U.S. consumers turned to takeout, food delivery and online grocery shopping during the COVID-19 pandemic, food and beverage labeling took on fresh importance. Citing a 15-20% increase in grocery industry sales this year, and e-commerce sales up 43%, sustainable label leader UPM Raflatac found its grocery and restaurant delivery customers want to provide an increasingly safe experience with labels that provide visible safeguards for human health and protections for the environment.
"We knew packaging needs would change for our food industry customers given the COVID-19 shopping impact, and we are encouraged to see that sustainability has not taken a backseat," said Kyle Strenski, business director (Food, HPC and Beverage) for UPM Raflatac Americas. "In fact, our 2021 order data shows that sustainable features for food labels are even more important now, as consumers and customers prioritize a more transparent and safe food system. Sustainability does not have to be sacrificed for safety or convenience."