Pringles Highlights Stackability Amid Bright Colors for New Packaging Design
For the first time in 20 years, Pringles has updated its unmistakable can with a fresh, new look that features bold hues and a clean design, highlighting the snack's flavors and stackable shape. To complement the can's new look, Pringles also streamlined its mustached mascot to better highlight the flavors in every can and showcase his new range of emotions to match. With a sleeker look including a more dynamic mustache, sharper bow tie, sparkling eyes and expressive eyebrows, Mr. P's "Glow Up" puts the focus on the irresistible taste in every Pringles crisp and stack.
"We spent the last two years in research and design to create a modern look for the cans and Mr. P's style that reflects the bold flavor in every Pringles crisp and stack," said Gareth Maguire, senior director of marketing for Pringles. "While the look may be new on the outside, I'm proud to say that it doesn't change the irresistible taste that's always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite."