Budweiser Zero Launches Team Zero Campaign to Support Consumers Through Dry January
Budweiser Zero, Budweiser’s first zero-alcohol brew, is launching a new campaign, Team Zero, to support consumers through Dry January. Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone.
This year, a group of coaches and athletes from the U.S., U.K. and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique take on the new year tradition, providing an opportunity for those who still want to enjoy the taste of beer in January while committing to having no alcohol.