Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation. Buyers of high-end products are among the most discerning and expect packaging that’s fitting of the brand. With consumers becoming accustomed to premium packaging in these verticals, how can brands still differentiate themselves in these saturated markets? One opportunity with infinite potential is customizable ecommerce kits. These kits can offer brands an opportunity to create meaningful points of interaction between their brand and consumers in many ways.
When done right, an unboxing experience will elicit positive emotions from your customer. The result? A positive impression of your brand and an increased likelihood that they will become loyal customers.