Security and brand engagement specialists Eltronis Group launched engage, a cloud-based software solution that allows brands to link products to the internet on consumers’ smartphones. The company says engage was designed to meet the growing demand for a simple solution that allows consumers and brands to interact and communicate.
According to Eltronis, counterfeiting is becoming increasingly prevalent, with online sales making it easy to replace genuine items with fakes. By adding engage to products, brands can help counter this trend, promoting the provenance of the item and building protection against potential counterfeits.