Smurfit Kappa Launces New eBottle Packaging Solution
Smurfit Kappa announced the launch of a new range of eBottle packaging solutions for the online beverage and liquids market. The new portfolio includes a variety of sustainable solutions for single and multi-pack products, including the Rollor bottle pack, BiPack and Pop-up insert.
The company says that key challenges for the beverage e-commerce channel are product damage, sustainability, consumer experience and the ability to accelerate growth using the right packing processes. Consumer research carried out by Smurfit Kappa also shows consumers are continuing to push for higher standards.