London-based brand and packaging design agency, Deuce Studio, had been working with Crosta & Mollica for a couple of years. The goal was to help the company expand its range of products from Italian bakery into other categories such as chilled pizzas, frozen patisserie and on-the-go snacking.
Deuce Studio already knew that the Crosta & Mollica brand was well known for providing quality-driven and authentic Italian bakery products such as breadsticks and wraps, but the company wanted to go further and provide even more delicious Italian products to new audiences. With the brand already in place and recognized for its bold stripes and large ampersand logo, Deuce Studio built upon those core assets to develop the brand and packaging system across new packaging ranges and formats. Introducing delicious-looking product or ingredient photography where necessary to entice consumers to try something new from the brand, while always coming back to the company’s strong “Made In Italy” credentials.