Paso Robles, Calif.-based winery Chronic Cellars announced it is getting a fresh look for 2021. Inspired by the winery’s self-described “disruptive approach to traditional wine culture,” the new package communicates a fresh and imaginative take on what it means to make “wines with character.”
Reimagined from the bottle to the capsule, the new look for Chronic Cellars starts with a distinct label on embossed, high-quality textured paper that gives the artistic, colorful Chronic Cellars characters their rightful stage below a refined logo. The bottle also gets an attractive upgrade: an elegant new gray capsule and an updated signature skull icon atop the updated package.