Ardagh Group has produced Absolut’s latest limited-edition vodka bottle “Absolut Movement” which aims to inspire people to connect in celebration of inclusivity. The frosted blue glass bottle features an upward spiral design of 16 swirls, symbolic of the never-ending cycle of change. The swirling spiral harnesses positivity and its upward movement represents collective progression.

Ardagh brought together design teams from the UK, Germany and Sweden to create the bottle from a design by Swedish design agency, Frankenstein Studio.