New Sustainable Packaging from Henkel Laundry & Home Care
Henkel announced that the amount of recycled polyethylene (PE) in the packaging of its toilet cleaner gels* has been increased — reaching 50% for toilet cleaners in the standard range, for example from the Biff brand, and, in the case of cleaners from the Pro Nature range, as much as 75%.
The material is recycled plastic from end-user households. “It is an important step for us that we have been able to increase the proportion of recycled PE in our toilet cleaners so significantly. After all, the availability of high-quality recycled materials of this plastic is still limited,” says Ulf Timmann, head of global packaging innovation toilet care & hard surface cleaning. “The success is at the same time a motivation. Our goal is to even further increase the proportion of recycled material in our packaging.”