Raw Sugar Living has announced the launch of Raw Sugar Kids in all Target stores nationwide in response to “a growing demand for wholesome, clean and fun personal care products for kids.” Raw Sugar's Bath Bunch aims to disrupt the marketplace with a fresh and creative way to tap into imaginative play and make bath time a more enjoyable experience — for both kids and parents alike. The Raw Sugar Kids 2-in-1 Shampoo & Conditioner and the 2-in-1 Bubble Bath & Body Wash were created to deliver nature-inspired fun-filled scents, wholesome clean ingredients and a signature aspirational vibe.

"Raw Sugar Kids is where good and clean meet fun and lovable," saysDonda Mullis, co-founder & CMO, Raw Sugar Living. "Imaginative play is so important in the formative years, and we noticed an opportunity in the kid's category to engage in a clean, fun and affordable way. Little ones will enjoy the outside of the products while their parents will appreciate all the goodness inside."