The Laughing Cow Celebrates 100 Years with Limited-Edition Packaging
The Laughing Cow announced that it’s celebrating its 100th anniversary with limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media and public relations beginning this week.
To celebrate, The Laughing Cow says it is partnering with NGOs in more than 30 countries globally. In the U.S., The Laughing Cow says that it has committed $75,000 to support the nonprofit programs of The ComedyCures Foundation, helping to provide therapeutic entertainment and laughter to kids and grown-ups living with illness, depression, trauma and disabilities. As part of the anniversary festivities, The Laughing Cow brand has developed a free web experience at 100ytlc.com, where fans from around the globe can record and share their laughs in celebration with The ComedyCures Foundation. By participating, fans can enter to win a customizable, exclusive laugh box to re-record and replay their laughs.