New Report Examines Consumer Sustainability Perceptions
Online commerce in 2020 witnessed rapid and historic growth due to the COVID-19 pandemic. As shoppers quickly transitioned to digital to get goods without encountering crowds — and continue to do so still — there are environmental considerations on the impact of this societal shift. E-commerce shopping has accelerated due to the pandemic, but consumers are mixed on if that is worse for the environment. Seventy-nine percent of consumer respondents stated making more purchases this year compared to last year specifically due to the COVID-19 pandemic.
CouponFollow’s new report, “Consumer Sustainability Report 2021”, examines consumers' perception of their impact on climate change and their interest in sustainability when compared to convenience and budgetary restrictions. Almost all consumers would shop more sustainably if there was some monetary incentive or discount. Ninety-two percent of consumers felt a discount or tax credit would be at least somewhat effective in swaying them to shop sustainable brands. Over half (55%) of consumers felt a discount or tax credit would be very or extremely effective to push them toward sustainable brands.