Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.
A recent survey by contract packing company, WePack, asked members of the U.K. public: “Do you think product packaging can showcase a brand's personality?” Over 30% of respondents said they believe that packaging does showcase personality.