A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.
Brands must analyze every component of their operation and product to provide an option that is going to stand out to consumers. One item that should not be overlooked is packaging. While many brands are implementing cost-saving measures in their packaging and removing convenience features, premium pet food brands can fill the void and meet the demands of eco-conscious consumers who want the best products for their pets and the environment. Offering reclosable flexible packaging can keep brands on the cutting edge of the optimal consumer experience, with extended shelf-life, easy storage, contaminant protection and more. Here’s why.