Sustainable solutions continue to be a top priority for consumer packaging goods (CPG) companies. They are one of the drivers pushing brand owners to switch from traditional materials to flexible packaging types, according to the Flexible Packaging Market Assessment from PMMI, The Association for Packaging and Processing Technologies.
When looking at the total lifecycle of a package, flexible packaging offers many sustainability benefits compared to other packaging formats. These benefits include greater material/resource efficiency; improved lightweighting and waste prevention; shelf-life extension; reduction in materials sent to landfill; and high product-to-package ratio.