COVID-19: How Brands Can Respond To New Lifestyles with Empathy
Brands have to evolve their offering to align with current needs, which currently means community mindedness as well as being responsive to uncertainty.
Months from the start of the COVID-19 pandemic, there appears to be widespread transition on the part of brands: leading away from a “hunker down” mentality centered on protecting availability, and instead moving toward a prolific period of new product development and fresh marketing strategies.
It’s also apparent that the further away we get from the onset of this pandemic, the more pressure is mounting on brands to action and progress this transition.