Amelia Neate answers influencer marketing’s billion dollar question.
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are. But because of this, brands are beginning to question exactly where they should be spending their money and how they’re going to measure its success.