As consumer demand for sustainable products continues to grow, brand value is increasingly linked to sustainability. For example, a 2019 survey by Accenture found that 83% of consumers believe it is important or extremely important for companies to design products that are meant to be reused or recycled. Sustainability has clearly moved up in the rankings of what consumers want.
That desire for sustainability extends beyond the product itself, with consumers paying close attention to the sustainability of packaging as well. A recent study by Dotcom Distribution noted sustainable packaging is more likely to gain shoppers’ attention than any other environmental factor, which presents a tremendous opportunity for brands.