Plant-Based Dessert Producer Rebrands to Reflect Broader Consumer Base
Coconut Bliss, a producer of plant-based frozen desserts, announced a fresh and vibrant new look for its entire portfolio of plant-based ice cream products. The company says it’s striving to connect with consumers on a deeper level by taking a personable approach to the redesign through an increased emphasis on inclusivity, sustainability and positivity. The brand says it is committed to changing how consumers have historically perceived plant-based offerings, by making plant-based products that taste great for consumers across the board.
The Coconut Bliss brand identity was built around the idea of spreading bliss through a range of products that cater to all types of consumers. The company says, “There is no ’bliss’ quite like ice cream,” and it is attempting to weave that joyful human sentiment throughout the new initiatives. The rebrand introduces consumers to Coconut Bliss’s “totally blissed-out” family of characters which were inspired by the company’s diverse fans. The characters, created in collaboration with Olimpia Zagnoli, are now featured across Coconut Bliss’s range of products.