Packaging Market for Fresh Meat Projected to Expand
Transparency Market Research is expecting an expansion in the fresh meat packaging market amidst speculations that COVID-19 may have originated from animals, which spurred the entire meat industry to take extraordinary measures to maintain the safety of meat. Meat producing companies, especially fresh meat producing ones, are giving high importance to maintain hygiene at every step of packaging. To attain this, meat-producing companies are educating their logistics partners and other stakeholders in the value chain.
Besides this, companies in the fresh meat packaging market are adhering to food safety guidelines recommended by the World Health Organization. This is indirectly helping meat-producing companies to revive post the dip in meat consumption at the onset of COVID-19, according to the research firm. In addition, to revive sales, meat-producing companies are resorting to alternate sales channels such as online sales to fuel the meat industry. However, to attract sales via alternate channels, the packaging of meat products — especially fresh meat ones — require adequate attention. This creates opportunities in the fresh meat packaging market.