Pravana, a professional hair color and care brand, partnered with Studio One Eleven, the in-house design division of Berlin Packaging, to create custom bottle packaging for its Pure Light lightening products.
Traditional hair color powders can come in large, bulky tubs and include a scoop that can get buried at the bottom. The design team at Studio One Eleven created a new package with simplified pour-and-measure dispensing that can reportedly save users time and space.