Multi-Color Corporation and Digimarc Collaborate on Food Traceability Solution and Recycling Initiative with Orkla
Multi-Color Corporation (MCC), a provider of label solutions, and Digimarc Corporation, creator of the Digimarc Platform for digital identification and detection, announced a partnership to serialize product packaging and labels with Digimarc Barcode in support of food safety and traceability initiatives. MCC is also a member of the HolyGrail 2.0 project, and the company is utilizing an additional application of Digimarc — non-serialized digital watermarking identities — with its client Orkla, a supplier of branded consumer goods in Europe and India, to improve the sortation of plastic and promote a circular economy.
According to the U.S. Department of Agriculture, recalls in the food industry cost approximately $29 million per occurrence. To help mitigate the impact of these recalls, MCC and Digimarc have co-developed a hybrid printing method in which Digimarc Barcode can be printed in large volumes.