Taking inspiration from the Dove Self-Esteem Project, reportedly the largest provider of body confidence education in the world, the newest Dove Kids Care bath collection and packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle. According to Dove, research shows that children as young as three years old can start to build self-esteem when they see themselves positively represented in the world around them.
“We’re excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project,” says Divya Singh, category lead, skin cleansing, Unilever. “Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness.”