Domino Sugar Celebrates its 120th Anniversary with a New Look
Domino Sugar announced a brand refresh that will feature an updated logo, streamlined brand colors, new recipes and the heritage of the brand while still maintaining the yellow associated with Domino.
"Changing a legacy brand is a big decision as we don't take sugar lightly," says Paula Summers, vice president of marketing. "But after analyzing the positive, shifting consumer attitudes about sugar and seeing the trends in the market, we knew this was the perfect time for a refresh."