New Packaging Helps Dip ‘N Stix Shake Up Sweet & Sour Gummy Category
Bazooka Candy Brands, the confections segment of The Topps Company Inc., has introduced Juicy Drop Gummy Dip 'N Stix, the latest extension of its Juicy Drop brand portfolio. Launching nationwide, the candy aims to offer a new experience for consumers to eat and enjoy gummy treats.
The unique packaging Juicy Drop Gummy Dip 'N Stix is designed with a center compartment containing fruit-flavored sour gel. The compartment is surrounded by chewy candy stix that consumers use to "dip and dip and dip" as much or as little as they like to create their ideal sweet-and-sour experience. A resealable lid allows for easier portability and gives customers the ability to have some and then save the rest for later.