Younger Generations Leading Momentum for Sustainable Packaging
New data reveals that consumer demand for sustainable packaging continues to grow, led by a younger generation who are overwhelmingly willing to pay more for packaging that they consider to be eco-friendly.
The information comes from Trivium Packaging’s 2021 Global Buying Green Report in partnership with Boston Consulting Group, which surveyed more than 15,000 participants across Europe, North America and South America on their behaviors related to sustainable packaging, including willingness to pay more for eco-friendly packaging, and perceptions of different packaging materials.