With more people turning to food for health and wellness, it’s no surprise that plant-based foods are becoming increasingly in demand. Tired of quick fixes that don’t last, a growing portion of consumers are embracing diet and lifestyle changes in a movement toward eating “food as medicine.” What we put into our bodies directly affects our health and wellbeing, and plant-based foods can play a vital role in that. In this article, I’ll walk you through the basics of plant-based foods, how you can integrate this messaging into a food package and brand, why it’s important, and what it all means to your audience. I’ve got you covered! Read on to find out.
First things first: Let’s define what is a plant-based food. Put simply, plant-based foods contain only ingredients that are derived from plants. This includes fruits, vegetables, nuts, legumes, grains, beans and oils. If your food product otherwise contains additives, preservatives, or any ancillary or trace ingredients, you’ll want to verify that they are plant-based if considering such a claim on your food packaging.