Wine specialist Laithwaites Rediscovers Adventurous Roots with LOVE
Tapping into the spirit of fun and adventure at the heart of the business, the rebrand was done to help Laithwaites build rapport and reputation with a new generation of wine explorers.
With almost half a million subscribers built up over 50 years in the wine business, Laithwaites is recognized as one of the pioneers in direct-to-consumer wine retail. But with an increasingly crowded market and constant innovation in D2C subscriptions across sectors, they realized the importance of staying relevant and the opportunities a refreshed brand identity would bring.