Design Resource Center Drives Change with Sustainable Design Initiative
A brand's eco-friendly practices rank as the top feature influencing consumers' brand choice. That, according to a Conference Board survey of 30,000 consumers worldwide, has prompted Design Resource Center (DRC), a Chicago-based brand strategy and design consultancy to launch a new sustainability initiative this week, aiming to make an impact in the Consumer Packaged Goods industry.
The initiative, named Responsible Design, has become part of DRC’s capabilities and is designed to help brands seeking to make a difference and guide them on their sustainable packaging journey. The launch comes after DRC noticed a change in behavior, with consumers investing in brands focusing on the people and planet, as well as major retailers developing comprehensive sustainability strategies. “While DRC has always had an eye toward finding sustainable solutions, we realize that more is needed. That’s why we are expanding our mission, strengthening our commitment to being responsible designers and helping to drive much-needed change,” said DRC Partner, Chuck Bokar.