B&B Studio Creates AARDVARK, a Sustainable Insect-Based Pet Food
Aardvark is a new brand creation by B&B studio for young entrepreneur Hugo Walters, encompassing brand positioning, creative strategy, naming, brand design and packaging. A sustainable, vet approved insect-based pet food for cats and dogs, Aardvark will launch initially as a DTC brand, with a retail offer on the way.
Aardvark’s mission is to help make pet ownership more sustainable. It’s a little-known fact that pets eat an estimated 20% of the world’s meat, and feeding our pets contributes up to a quarter of the negative environmental impact of meat production worldwide. And while 66% of millennials are increasingly turning to plant-based protein sources, they continue to feed meat to their pets – particularly cats, for whom a vegan diet is inappropriate. Insect protein is a sustainable and healthy solution to that problem – but it requires a shift in perception and a change of behavior for consumers.