Brave Robot Ice Cream to Feature Carbon Footprint on Packaging
Brave Robot Ice Cream, launched by The Urgent Company, announced that it will publish its carbon footprint on packaging. The company says that this is in responds to retailers and consumers' demand for more sustainable options with smaller environmental footprints.
As part of The Urgent Company's mission to deliver more planet-friendly alternatives, the brand is conducting an independent Life Cycle Assessment. The initial findings of that study show that the absolute carbon footprint for its ice cream pint is 0.76 kgCO2e, or the equivalent of driving 1.9 miles in a passenger car (EPA Greenhouse Gas Equivalencies Calculator). The product's low carbon footprint (approximately 34% lower when compared to traditional dairy ice cream, according to the company) is in part made possible by its use of animal-free whey protein from Perfect Day. Perfect Day's protein production reduces greenhouse gas emissions by at least 85%, and up to 97%, compared to conventional production methods of bovine whey, as stated in its ISO-certified, third party-validated life cycle assessment from WSP.