Slice Design Creates Branding and Packaging for New Chips
Based on the brand’s positioning, “Don’t take life too seriously” Slice created pack designs that reflect the brands cheeky and irreverent nature. Pure Nosh chips are highly flavorful so it was key the packaging highlighted the individual, bold flavor combinations used and stood out from the crowd.
The final pack design was rolled out across four flavors: Wonderful Wasabi, Brilliant Barbecue, Superb Sour Cream & Chive and Splendid Salt & Vinegar. Each pack has its own personality and takes you on a taste adventure influenced by flavor.