Snacking is an American pastime. Mintel's Snacking Motivations and Attitude study have the proof stating, “Snacks account for 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours.”
Darren Seifer, food and beverage industry analyst for the NPD Group, Inc. agrees, “America is a nation of snackers and we’re no longer as averse to snacking as we once were. Instead, snacking is viewed as a way to have a quick bite in between meals or as a convenient meal side.” In fact, the market size of the Snack Food Production industry in the U.S. increased faster than the manufacturing sector overall. According to IBIS World, the market size, measured by revenue, of the snack food production industry is $45.8 billion in 2021. As more products hit shelves, brands need to look to packaging to stand out on the shelf. “Snacking is woven into the fabric of our daily lives, and this way of thinking provides endless opportunities for food and snack marketers.”