Lay's announced that it has partnered with the UEFA Foundation for children and streetfootballworld on a new global initiative, Lay's RePlay. The goal is to reuse empty chip packs to help create sustainable soccer pitches.
Sebnem Erim, VP, marketing, global foods, PepsiCo says, "Providing people with joy one chip and one bag at a time is at the heart of our brand. Building upon decades of experience bringing people together with the game, we are proud to introduce Lay's RePlay. More than just a planet positive pitch, we are working with local partners to build spaces and programs that can deliver positive impact and change for generations to come."