Design and branding agency Free the Birds announced a new brand and packaging identity for Skin Therapy, a range of everyday skincare products from wilko’s sibling company, Kin. The new designs have been rolled out across the entire range, which includes face washes, scrubs, toners, moisturizers and lip balms, and are available in 800 retail and wholesale partners.
A crucial part of the rebrand was ensuring continuity across all of Skin Therapy’s sub-ranges — which include Face, Baby, Kids, Vitamin C, Spa and Hygiene — while expressing the unique personality and benefits of each.