Markem-Imaje, an operating company of Dover Corporation, recently announced the acquisition of Blue Bite LLC (“Blue Bite”), a leading provider of innovative workflow software solutions for brand owners and product marketers.
Founded in 2007, Blue Bite is headquartered in New York City and develops easy-to-use consumer engagement software tools that enable brands to create custom consumer digital experiences through mobile phones. With 26 employees, the company has been experiencing rapid growth with multiple leading global fast-moving consumer goods (“FMCG”) brands, leveraging Blue Bite’s innovative solutions. Global brands rely on Blue Bite to easily communicate with their customers, allowing them to gain consumer purchasing insights and rapidly build product loyalty. Blue Bite’s tools use product and consumer information to provide product authentication, traceability, brand storytelling and other value-added functionalities that ultimately drive incremental sales, provide marketers with valuable consumer information and connection, and provide a more convenient and safe experience for consumers.