Affinity Creative Builds Buzz for KYLA's new Riviera Cocktail Series
"A 'Key Brand Visual' is a graphic expression that conveys your brand message to the public," says Cynthia Sterling, Creative Director at Affinity Creative Group. Sterling continues, "A good example is the work we developed for the KYLA Riviera Cocktail Series. We introduced Riviera with an evocative seaside landscape, creating a sophisticated mood for this range of premium canned cocktails with a 'better for you' twist: the added benefit of probiotics and artisanal flavor profiles."
In preparation for the Riviera Series launch, the team at KYLA engaged Affinity's visual and verbal branding expertise to develop a range of 'Key Brand Visuals' for market launch, along with a supporting 'Brand Tool Kit' to spark interest from the trade, generate consumer excitement and motivate purchase.