The Brooklyn-based ice cream maker Ample Hills Creamery debuts a new pint design of their 8 core flavors: Ooey Gooey Butter Cake, PB Wins the Cup, Peppermint Pattie, Chocolate Milk & Cookies, Baked/Unbaked, Nonna D’s Oatmeal Lace, Coffee Toffee Coffee and Just Vanilla, Please. Featuring the hallmark characters that define the brand — Whitty the Chicken, PB “Peanut Butter” the Pig, and Walt the Cow — each pint illustration was designed by longtime Ample Hills creative director Lauren Kaelin with vibrant color blocking and nostalgic storytelling that provides context for every flavor. These new pints, now with Kosher certification, will be available at select retailers across the country.
The new pint design’s individual colors signify each different flavor, from mint green on Peppermint Pattie to deep espresso brown on Coffee Toffee Coffee. “We want it to be easier for consumers to identify each flavor on the shelf, and get a sense of the playful experience of going into an Ample Hills scoop shop,” says Kaelin. The evolution of the Ample Hills pint has been in development for several years, and the team is thrilled to have been able to invest resources and time in making the redesign a reality. “After nearly a decade of focusing on our core flavors, this new design really showcases the evolution of the brand, and how we’ve grown while maintaining all the elements that make our ice cream so special. It’s still flavor-forward, whimsical, and made fresh in Brooklyn from start to finish,” Kaelin adds.